Inbound to Student Success

As a university student in the late 90’s and early 2000’s web-technologies were just beginning to enter a student’s life. During my early years, class registration was done on paper and a home mailing address was more important than an email address. Today, as I work  at a higher education institute,  I’m  provided with opportunities…

Get your Buzz (club)

For me, writing about social media is a rare occurrence. I enjoy the topic. I read multiple blog posts and articles about social media each week. I guess the last post on social media I wrote was about Scott Stratten (@unmarketing) and his his UnBook Tour. That post was more about how he uses social…

The Sun(Chips Bag) Goes Down

This week Frito-Lay announced plans to discontinue the biodegradable Sun Chips bags. Unveiled 18-months ago, the company made a marketing splash as it announced the bag is environmentally friendly. Now, the company claims they’ve received complaints that bag is too noisy and will stop producing biodegradable SunChips bags. I’m sure customer complaints are one reason.…

Drop the Puck

As the puck is set to drop on a new hockey season, hope floats high for fans of the game. For those lucky enough to have grown up surrounded by hockey, the sounds of steel cracking through fresh ice, the crisp smack of a puck as it meets an outstretched stick, and the rattle of…

Not MarCom Process, But Process MarCom

Marketing and communications is intertwined with each other and remains two different tactics with a common goal of consistency. Both processes are often melded together into integrated marketing communications, or MarCom. The tactics of sending and receiving a message is highly individualistic. I’m sure many people remember sender, channel, and receiver …and if we’re lucky…

Music: Tangible Evidence of Coolness

Music says a lot about a person. Music can tell you where people came from, their style, provide a glimpse into their personality, and music can bring people together. The power of music can even bridge a generational gap. In the early 90s I still remember sifting through old records of my parents. My introduction…